Tuesday, 17 November 2015 18:45

SmartTrans on growth path in China market

By
Bryan Carr, SmartTrans Bryan Carr, SmartTrans

Subscription sales of its SmartPay solution in China are booming for Australian-listed mobile and online payments platform and logistics software provider SmartTrans.

SmartTrans CEO Bryan Carr, who lives in China, says a significant milestone has recently been achieved with the passing 6 million customers transacting via its SmartPay platform in China – and, with processing of 1.2 million payments in October.

SmartTrans says the number of customers is up from the 4 million customers who had transacted through SmartPay by the beginning of August of this year, “illustrating the attractiveness of SmartTrans’ platform for both content providers and consumers in China”.

According to SmartTrans, the latest growth in revenue and customer numbers was achieved for the sixteenth consecutive month which it attributes to the diverse range of Apps and content now readily available to consumers across an increasing number of provinces in China via SmartPay.

Carr says, importantly, the size of the SmartTrans customer base is becoming increasingly appealing to both foreign and domestic companies wishing to transact in China through SmartPay. “SmartTrans is experiencing growing levels of inquiry from content partners.”

“This is yet another significant milestone for SmartTrans. We are continuing to witness pleasing growth in the customer database which is driving our revenue streams and broadening the appeal of the SmartPay offering.

“More critically, this ongoing growth in our customer base will certainly serve to broaden and diversify our revenue streams, while also making SmartPay an even more attractive turnkey solution for any third party wishing to promote and sell to a large and increasing audience of consumers.”

And, Carr says that SmartTrans is continuing to assess ways in which it may monetise the Data Analytics gathered from SmartPay, potentially as another source of revenue.

“We continue to gather analytical data from SmartPay on consumer spending habits and trends that is sought by marketers, advertisers and consumer goods and services companies.

“This proprietary data is a potential source of significant unlocked revenue for SmartTrans. We look forward to updating shareholders on new third party arrangements, as well as additional operational and financial achievements.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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