Initially launched  launched in June 2023, the GenAIIC connects customers with AWS AI/ML scientists and strategy experts, and helps companies envision, identify, and develop generative AI solutions.

Amazon says that since its inception, the GenAIIC has helped thousands of customers, including DoorDash, Nasdaq, the PGA TOUR achieve success with generative AI. In fact, more than 50% of the proof-of-concept solutions developed through the GenAIIC are now in production for customers.

“Through the Generative AI Partner Innovation Alliance, customers will have access to a network of systems integrators and consulting firms around the world with proven expertise in generative AI that share in the GenAIIC's proven methodology.

“The alliance will initially launch with nine partners bringing industry- and regional-specific expertise, including Booz Allen Hamilton, Crayon, Escala24x7, Megazone Cloud, NCS Group, Quanitphi, and Rackspace. We’ll also engage with system integrators including Caylent and Deloitte. Collectively, these partners will bring added resources to scale the number of customers we can support with proof-of-concept and production implementations,” notes Amazon.

“At the GenAIIC, our approach focuses on empowering customers to identify and refine AI use cases that deliver tangible business value. We focus on developing end-to-end solutions and customizing foundation models when necessary to address specific needs, always prioritizing security and scalability. This customer-centric strategy has been instrumental in driving success through the GenAIIC,” said Sri Elaprolu, global head of the AWS Generative AI Innovation Center, at AWS. “Now with a growing network of partners, we can help more customers harness generative AI to drive innovation, productivity, and hone their competitive advantage.”

"Generative AI is revolutionizing how businesses operate and deliver value to their customers," said Julia Chen, vice president, Partner Core, AWS. "By combining our partners' deep industry, use case and services expertise with AWS's cutting-edge generative AI tools and proven methodology, we can help scale and accelerate the transformative power of this technology to customers worldwide."

"In the public sector, we have a tremendous opportunity to use generative AI to enhance mission delivery and provide better services to citizens," said Alison Smith, director of generative AI at Booz Allen Hamilton. "By combining Booz Allen's deep public sector expertise with AWS's Generative AI Innovation Center resources, we can overcome barriers to adoption and drive real impact through secure, ethical and compliant generative AI solutions."

"As generative AI capabilities continue rapidly evolving, ensuring trust and compliance is paramount for enterprise adoption - especially in highly-regulated industries," said Florian Rosenberg, chief technology officer, Crayon. "Through the Partner Innovation Alliance, we'll collaborate closely with AWS to implement rigorous security, risk management and governance frameworks that allow our customers across Europe to confidently and responsibly leverage generative AI's power."

"Escala 24x7 is thrilled to join the AWS Partner Innovation Alliance and bring the power of generative AI to Latin America and the Caribbean," said Elbano Milbelli P., principal cloud specialist (PCS) GenAI at Escala 24x7. "We're committed to helping organization's leverage AWS services and GenAIIC's proven approach to create customized language models tailored to the region's unique cultures and business contexts, empowering businesses to increase productivity and accelerate their cloud initiatives."

"The Generative AI Partner Innovation Alliance will allow us to combine NCS' deep industry expertise in Asia Pacific with AWS's world-class generative AI services and proven innovation methodology," said Sam Liew, chief executive, Government Strategic Business Group, NCS Group. "Through our NCS GenAI CoE for Public Good, we will work with AWS to empower more public sector organizations across the region to navigate the generative AI journey and unlock their potential by tailoring solutions to local languages, cultures and businesses environments."

Customers interested in engaging the AWS GenAIIC - whether directly or through its new Partner Innovation Alliance - are encouraged to contact [email protected].

About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 108 Availability Zones within 34 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in Mexico, New Zealand, the Kingdom of Saudi Arabia, Taiwan, Thailand, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit  amazon.com/about 

About Amazon
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