The report evaluated 12 service providers across a range of criteria covering strength of offering and strength of strategy and Qualtrics says it achieved the highest score possible across 16 criteria:

• Surveys and solicited feedback
• Data analysis and correlation of results
• Privacy and confidentiality
• Data visualisation and dashboards
• AI-driven analysis and natural language processing
• Vision Innovation
• Roadmap Partner ecosystem
• Supporting services and offerings
• Digital exhaust and unsolicited feedback
• Social media and third-party data
• Democratisation of insights and data
• Customer experience analysis and correlation
• Implementation and deployment
• Multiple languages and geographies

In the report, Forrester states Qualtrics achieved above average customer feedback and that:

• “Qualtrics’ strengths come from a rich set of surveying capabilities with myriad targeting, deployment and triggering options…[It] offers powerful analytics suitable for data scientists, with customisable dashboards and reports for business users. Qualtrics uses AI to analyse comments and to look for trends like attrition risk, while offering recommendation.”
• “By expanding from surveys into multichannel passive listening that produces meaningful insights from unstructured internal and external social sources, the company can offer deeper insights into employee experiences and how they relate to business outcomes.”
• “Customers also like being able to analyse CX [customer experience] and EX [employee experience] together to spot patterns and correlations, which helps them to improve business outcomes.”

“Organisations that create superior employee experiences financially outperform their competitors, and the best companies are increasingly investing in their employee experience with Qualtrics,” said Brad Anderson, President of Product and Engineering at Qualtrics. “Our recognition as a Leader by Forrester underscores for us our strong market presence and innovative AI capabilities that allow organisations to build engaged, productive, and high performing teams, increase employee retention, and enhance manager and team effectiveness.”

Qualtrics’ leading XM for Employee Experience™ suite elevates organisations’ ability to collect and analyse complex employee feedback and turn those insights into recommendations and actions that improve employee engagement, satisfaction and productivity. Qualtrics AI-powered capabilities like Qualtrics Assist for Employee Experience, Comment Summaries, and Conversational Feedback use employee feedback to create clear, practical recommendations that reduce bias, and improve manager and team effectiveness.

To access The Forrester Wave™: Employee Experience Management Platforms, Q2 2025, click here. 

To learn more about how Qualtrics XM for Employee Experience click here.